Max Rheiner is head of the Master Design Interaction Program at the Zurich University of the Arts (ZHDK), who has been teaching in both
the bachelors and masters programs for the Department of Interaction Design, since 2006. He received his Diploma from Zurich University of
the Arts in the field of New Media Arts, in 2003. The main areas of discipline that he specializes in are Embodied Interaction and Physical
Computing. Of these topics, he conceived and developed the Physical Computing Laboratory for the Department of Interaction Design that
has been running since 2006. In 2015 he founded the first ZHDK Spin-Off ‘SOMNIACS SA’, which transformed the research project ‘Birdly’
into a commercial product.